Marketing onLINE

Marketing onLINE

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Il Local Marketing è l’aspetto fondamentale di una strategia di marketing di successo, per trarre vantaggio da tutte le opportunità derivanti dalla più vicina area commerciale. Per le attività con più sedi, o per le società che vogliono incrementare la propria clientela, un approccio SEO tradizionale non è sufficiente, ma è necessario adottare delle strategie mirate al proprio pubblico locale. Se utilizzato correttamente, consente alle aziende di migliorare la propria brand identity, aumentare la fidelizzazione dei clienti esistenti ed ottenere tassi di conversione più elevati.

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Il Mobile Marketing identifica il marketing diretto a cellulari, tablet e dispositivi mobili. Comprende qualunque attività svolta attraverso una rete onnipresente in cui i consumatori sono costantemente collegati con un dispositivo personale. Dato che gli utenti di telefonia mobile sono sempre più numerosi, l’efficacia e il successo di una campagna di mobile marketing sarebbe di gran lunga più potente di quello che ci si potrebbe aspettare da una tradizionale campagna di marketing.

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Il social media marketing è un potente strumento di comunicazione che permette alle aziende di raggiungere i propri clienti ovunque essi siano, ma anche di caratterizzare il loro marchio ed espandere la base dei clienti. Se utilizzato correttamente, questo strumento può anche aumentare l’efficacia di altre tecniche di marketing (SEO e SEM) aiutando a costruire legami, traffico, consapevolezza e riconoscimento del marchio.

I nostri servizi comprendono:

  • sviluppo di una strategia social media
  • gestione social media advertising
  • creazione contenuti social media
  • misurazione dell’efficacia delle campagne e reportistica

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La gestione della reputazione online è fondamentale per proteggere un business da un feedback negativo. Cattive recensioni e passaparola negativo, sono in grado di mettere l’attività a rischio. Se si dispone di un problema di gestione della reputazione online, è necessario disporre degli strumenti utili ad individuare e rimuovere la problematica attraverso:

  • efficaci tecniche di ricerca
  • rimozione delle informazioni indesiderate
  • sostituzione con informazioni positive e corrette
  • monitoraggio

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Il Search Engine Marketing è una delle forme più popolari di PPC che consente agli inserzionisti di fare offerte per il posizionamento degli annunci nei link sponsorizzati di un motore di ricerca nel momento in cui qualcuno cerca una parole chiave legata all’offerta commerciale.
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Crescita in base al posizionamento delle parole chiave

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Incremento del traffico organico

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”800%” use_icon=”on” font_icon=”%%138%%” icon_color=”#0c71c3″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”49px” admin_label=”Blurb” _builder_version=”3.0.87″ header_font=”Shadows Into Light|on|on||” header_font_size=”60px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”|20px||” animation=”right” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid”]Incremento in classifica nella top 10
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”150%” use_icon=”on” font_icon=”%%167%%” icon_color=”#8300e9″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”49px” admin_label=”Blurb” _builder_version=”3.0.87″ header_font=”Shadows Into Light|on|on||” header_font_size=”60px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”|20px||” animation=”right” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid”]Incremento della durata delle visite
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L’implementazione di una campagna SEO locale è uno dei primi passi da affrontare nel lancio di una strategia di marketing online di un cliente. E’ necessario assicurarsi prima di tutto che il sito web del cliente sia correttamente e completamente indicizzato dai motori di ricerca principali che determinano le classifiche, ciò prevede la presentazione di una sitemap XML per piattaforme come Google Webmaster.

Successivamente è necessario ottimizzare le pagine di Google+ Local Business, utilizzando immagini appropriate, video, descrizioni ed altri fattori correlati, con lo scopo di attrarre clientela altamente mirata al business.

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REALIZZAZIONE SITI WEB

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always_center_on_mobile=”on”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Il primo passo per costruire la tua presenza nel web” use_icon=”on” font_icon=”” icon_color=”#444444″ use_icon_font_size=”on” icon_font_size=”79px” icon_font_size_phone=”70px” admin_label=”Blurb” _builder_version=”4.5.7″ header_font=”Montserrat|600|||||||” header_font_size=”16px” header_letter_spacing=”4px” header_line_height=”2.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”50px|||” hover_enabled=”0″ header_font_size_phone=”29px” header_letter_spacing_phone=”0px” header_line_height_phone=”1em” body_font_size_phone=”1px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” 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